Shawn Eichorst is headed back to Wisconsin and returning to a familiar conference role after being hired as the Badgers’ athletic director.
Eichorst, a Wisconsin native, will take over leadership of the university’s athletic department, marking his return to the Big Ten nearly a decade after Nebraska fired him from its athletic director position.
A return to the Big Ten
The appointment brings Eichorst back into one of college athletics’ most prominent conferences, where he previously held the same title at Nebraska. His hiring gives Wisconsin a new leader for an athletic department with a broad national profile across major college sports.
Wisconsin’s decision places Eichorst in charge of guiding the Badgers’ athletic operations as the school continues competing at the highest level of the Big Ten.