Notre Dame has announced a multiyear sponsorship agreement with SoFi Technologies that will place the financial services company’s brand on Fighting Irish jerseys in every sport beginning this season.
The university said Tuesday that the deal will apply across its athletics program, making SoFi’s logo part of Notre Dame uniforms in all sports. The agreement represents a major jersey patch partnership for one of the most prominent brands in college athletics.
A Broad Athletics Partnership
The arrangement extends beyond a single team or sport, covering Notre Dame’s full athletics roster. Starting this season, Fighting Irish athletes will wear jerseys featuring SoFi branding as part of the new sponsorship agreement.
Notre Dame did not announce additional competitive or scheduling details in connection with the partnership. The agreement adds to the growing presence of corporate branding on uniforms across college sports.