The NBA reported a significant rise in regular-season television viewership, saying 170 million people in the United States watched games across the league’s four primary broadcast platforms.
According to the league, that total represents an 86% increase compared with last season.
What the league reported
The NBA’s figure reflects the cumulative audience reached during the regular season across its four main broadcast outlets. The league framed the year-over-year change as a near doubling of viewership.
The announcement highlights the league’s emphasis on national television reach and overall audience growth during the regular season.