New 76ers star LeBron James has launched a new off-the-court venture, starting a YouTube channel focused on golf.
The project marks another step into digital media for James, who continues to expand his presence beyond basketball while preparing for his next chapter with Philadelphia.
A New Platform Away From the Court
The channel is centered on golf, giving James a dedicated space for content tied to the sport. No additional details about the channel’s programming or release schedule were provided.
James’ latest venture comes as he begins his tenure with the 76ers, adding another storyline around one of basketball’s most prominent figures both on and off the court.