Recently retired Russell Westbrook has joined Project B, a new men’s and women’s basketball league, as a co-founder and chief strategy officer.
Westbrook’s role places him on the leadership side of the emerging basketball venture, with responsibilities tied to the league’s strategic direction. His involvement adds a high-profile former player to Project B as it builds its organizational structure.
Westbrook retired after a decorated playing career known for his explosive athleticism, relentless pace and all-around production. He now moves into an executive position connected to the development of a league designed to include both men’s and women’s competition.
Project B has positioned Westbrook as part of its founding group, giving him a formal role beyond endorsement or promotion. His appointment as chief strategy officer marks a notable step in his post-playing career and in the league’s early development.