Duke is entering a first-of-its-kind enterprise partnership with Amazon, a deal that will include the retail and streaming giant televising three marquee men’s college basketball games next season.
The agreement represents a significant move for one of college basketball’s most prominent programs as live sports continue to expand across streaming platforms. Amazon’s involvement adds another major media player to the college basketball landscape, with Duke set to be featured in a select package of high-profile matchups.
Specific opponents, dates and broadcast details for the three games were not included in the announcement. The partnership, however, places Duke at the center of a notable media arrangement that blends athletics, branding and live game distribution.
Duke remains one of the sport’s national draws, and the inclusion of three marquee games gives Amazon a visible entry point into men’s college basketball programming next season.