The College Sports Commission cleared more than $227 million in name, image and likeness deals across July and August, a significant two-month total in the evolving college sports marketplace.
The figure nearly doubled the total value of all NIL deals cleared during the commission’s first year of existence, underscoring the rapid growth in athlete compensation activity through approved agreements.
NIL deals have become a central part of the college athletics landscape, allowing athletes to earn compensation tied to their name, image and likeness. The commission’s latest reported total reflects the continued scale of activity as schools, athletes and third-party groups operate within the current NIL structure.