The Southwestern Athletic Conference has secured a new multi-year media rights agreement that will keep SWAC football and basketball games on ESPN networks through the 2030-31 seasons.
The agreement ensures continued national distribution for the conference’s marquee sports, extending the visibility of SWAC programs across ESPN’s television and digital platforms. Football and basketball remain central to the league’s athletic profile, and the renewed deal keeps those competitions within a familiar broadcast home for the remainder of the decade.
Continued Platform for SWAC Programs
The extension provides long-term media stability for the conference and its member institutions, maintaining access to a broad audience for regular-season matchups and other league events carried by ESPN networks.
The deal runs through the 2030-31 athletic seasons, covering both football and basketball as the SWAC continues its partnership with one of college sports’ primary media distributors.