Stephen Curry has signed a 10-year endorsement contract with Chinese sportswear company Li-Ning, bringing an end to his sneaker free agency.
The agreement follows Curry's departure from Under Armour, where he had been one of the brand's most prominent basketball endorsers. With the new deal, Curry moves to one of China's leading athletic brands on a long-term partnership.
A New Footwear Chapter for Curry
Curry's decision concludes a recruitment process that began after his split from Under Armour. The 10-year term gives Li-Ning a major global basketball figure as part of its endorsement roster, while Curry begins the next phase of his footwear and apparel business relationship.